Campaigning beyond our comfort zones

Cross-posted to Open Labour, 5/2/16

A recent report by Labour’s centre-right RedShift group on “reinvigorating Labour’s brand” calls for Labour to be more “surprising” and “counterintuitive”. An unnamed advisor is quoted as saying:

“We have to marry [resilient] Labour voters with a wider group by saying something surprising. Labour has not said anything surprising for eight years. We need to do something surprising. Genuinely surprising. I have not seen a Labour politician stand up and say something counterintuitive, surprising or brave for at least eight years. We have some kind of repetitive strain injury about calling the Tories rich toffs – I don’t think it makes a difference at all.”

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