I created this document as a personal project because I wanted to collect relevant data and to better understand how approaches to understanding social attitudes and moral values might influence framing and messaging. I hope you find it useful and welcome any feedback.
Contents:
- Demographic overview
Demographic data on recent voting and other trends - Economic and social attitudes
Opinion research data and attempts to segment by attitude - Mapping values
Approaches to understanding cultural and moral values - Beyond the segments
Implications for framing and narrative